PROJECT: As If By Chance          
Svenskt Tenn

GRAPHIC ELEMENTS & TOUCHPOINTS:
Visual identity including invitation, brochure and other graphics.

Created at Planeta Design.
Visual identity for the exhibition "As if by chance" at Svenskt Tenn, Stockholm (part of Stockholm Furniture & Light Fair 2016). The exhibition contained room settings based on Josef Frank's concept "accidentism", created by architects Mikael Bergquist and Olof Michélsen. The idea behind accidentism involves letting chance and coincidence play a prominent part in interior design and architecture.

In this concept, coincidence is in the format; the invitation is seemingly folded in a random manner, but the irregularity puts the words in order and creates a playful and dynamic graphic. The fold was later used as a grid on the shop windows.








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