PROJECT: Léo & I           Identity & Branding

GRAPHIC ELEMENTS & TOUCHPOINTS: Visual identity including logotype, typography, colour palette, website, and lookbook.

Created at Planeta Design.
UK fashion brand Léo & I offers high-end, tailored clothing to fit the changing body and needs of women during and after pregnancy.

We worked with Léo & I from the very beginning; our role was to create a premium brand with a functional yet emotional tone-of-voice, with colours from the first collection.