PROJECT: Brekkie Sthlm            Identity & branding

GRAPHIC ELEMENTS & TOUCHPOINTS: logotype, typography, colour palette, pattern, and delivery packaging (boxes, bags, tissue paper, stickers, etc).

Photo credit: www.littleupsidedowncake.com

Created at Kuudes Stockholm
Identity proposal for Brekkie Sthlm – manufacturer and distributor of a personal, healthy and quality-oriented breakfast for both small and large businesses.

Brekkie Sthlm needed a more credible, professional and sophisticated brand; being a fast-growing company, the identity had to be prepared for an international market, as well as communicating all nice things with the most important meal of the day.

The colours are inspired by morning light, with warm and sophisticated tones, while the typography contrasts by drawing inspiration from the strong character of coffee. To own all aspects of the morning, and to make the service more catered to the end-customer’s needs, the menu choices were adapted to different breakfast times; lighter options for the early birds, and heavier breakfasts later on.











LOGO SKETCHES
























PROJECT: Ten Textile Talents            Svenskt Tenn

GRAPHIC ELEMENTS & TOUCHPOINTS:
Exhibition identity including invitation, brochure, in-store and web communication.

Created at Planeta Design.

Svenskt Tenn invited 10 design students from around the world to create contemporary interpretations of Josef Frank’s classic designs. With influences from Europe, North America, and Asia, a new exciting world of prints took shape.

Each student got their own number, to represent them and their pattern throughout the exhibition.











INVITATION






BROCHURE




SVENSKT TENN’S WEBSITE




EXHIBITION INTERIOR & IN-STORE COMMUNICATION

PROJECT: As If By Chance            Svenskt Tenn

GRAPHIC ELEMENTS & TOUCHPOINTS:
Visual identity including invitation, brochure and other graphics.

Created at Planeta Design.
Visual identity for the exhibition "As if by chance" at Svenskt Tenn, Stockholm (part of Stockholm Furniture & Light Fair 2016). The exhibition contained room settings based on Josef Frank's concept "accidentism", created by architects Mikael Bergquist and Olof Michélsen. The idea behind accidentism involves letting chance and coincidence play a prominent part in interior design and architecture.

In this concept, coincidence is in the format; the invitation is seemingly folded in a random manner, but the irregularity puts the words in order and creates a playful and dynamic graphic. The fold was later used as a grid on the shop windows.








INVITATION & BROCHURE






IN-STORE COMMUNICATION & WEBSITE



PROJECT: Léo & I           Identity & Branding

GRAPHIC ELEMENTS & TOUCHPOINTS: Visual identity including logotype, typography, colour palette, website, and lookbook.

Created at Planeta Design.
UK fashion brand Léo & I offers high-end, tailored clothing to fit the changing body and needs of women during and after pregnancy.

We worked with Léo & I from the very beginning; our role was to create a premium brand with a functional yet emotional tone-of-voice, with colours from the first collection.








TOOLBOX








PROJECT: Svenskt Tenn’s Jul            Svenskt Tenn

GRAPHIC ELEMENTS & TOUCHPOINTS: Invitation & christmas card.

Created at Planeta Design.
Invitation to the annual christmas fair at Svenskt Tenn, 2016. While communicating the magic of christmas, the product in focus of this year’s fair – a decorative brass tree – was highlighted through the illustration as well. The invitation resembled the store-front on Strandvägen, Stockholm, and the illustration was later turned into a christmas card for sale in the store







INVITATION



CHRISTMAS CARD



ORIGINAL ILLUSTRATION